Usually require a plain FAT file system. If you can't do that with Windows, use the old HP USB FORMATTER tool. Found with google how to use, but here's a link today.
I have an 8GB Maxell pendrive and I used it to reinstall my Windows, so I formatted it. When I was about to use it for my car stereo and my cd player it basically said it's empty. I tried all of the file systems to make it work but it just wouldn't. However, all of my PC's do recognize it.