Christians did it 1200 years ago, this is the 21st century
"Even more closely related to Iraq's suicide bombers is the fascinating description of early Christian martyrdom in Farhad Khosrokhavar's new book, Suicide Bombers. The suicidal recklessness of a large number of early Christians, aimed precisely at bringing about their martyrdom, bewildered and horrified contemporary commentators. But martyrdom was an astonishingly effective propaganda tool designed to inspire awe - and converts. The Greek origin of the word martyr is "witness". Interestingly, it prompted exactly the same sorts of criticism among pagan Romans as today's Islamist militants do in the west: the Christian martyrs were accused of dementia and irrationality. Such was the flood of Christians in pursuit of martyrdom by the third century that the theologians had to step in to declare this thirst for a holy death to be blasphemous."
Bit of an eyeopener, isn't it. I hadn't ever thought of it that way.