Remember, 720 kbps (kiloBITS per second) doesn't mean you get 720 kbps download of files. First, one is measured in bits per second and the other is bytes per second. Although your download rate is fairly close the normal rate, the BEST you should get with your broadband speed is about 70-76 KBps (kiloBYTES per second). See the chart at the link below to see the difference between bandwidth speed and download file transfer speed.
Second...Even though your normal bandwidth may be correct, it doesn't mean that your download site is able to "throw" it at you as fast as you'd like.. Many websites limit the speed they can download file to the internet so they can service others..
Hope this helps.
im having problems with my download speed/transfer rate. i have verizon DSL 768kbs, and i recentley tested my bandwith and got 720kbs. when i download videos off a website my transfer rate is 40kbs. i called verizon there is no problems on thier side, router works fine(strength is always good/excellent and speed is 54.0 or 24.0 Mps) i have a wireless network so i plugged the PC directly to router and got the same results. is there anyway for me to increase my transfer rate to match or come close to 768kbs? BTW the website im download videos is a paid adult web site, feel i should give full disclosure for the best advice