Just like so-called smart protocols fell by the wayside compared to ethernet and "simple/heavy-weight" tcp/ip, I feel that so-called "smart/drm'd" media will also fail.
Both media developers and consumers have numerous successful examples including the success of non-drm'd tapes, records, laserdiscs, and CDs along with the outright failures of early copy-protected floppy discs and incidents such as the Sony rootkit.
In the end, if the MPAA won't realize the market demand for this, other non-MPAA and non-RIAA media developers (artists, content producers, writers, editors, etc.) will.
Just imagine a DRM'd internet where every website has its own 'license'. Text is just another form of media and even with 'copy-enabling' technology like a browser's "view source" and unencrypted HTML, plenty of successful business models have developed around this digital content--C|Net being a prime example. I'm rather surprised that the principles of TMV Consulting didn't bring this arguement up during the MPAA interview.
Then again, Fritz probably would have avowed away any discussion of non-movie-related media. A previous interview with him can be found here (http://tinyurl.com/ley76).
Hey buzzers heard the fritz interview and to throw in two cents. I used to spend about 5000 dollars a year on music and a fair bit more on movies. At either the end of 02 or the beginning of 03, one of the major labels, experimented with copy protected CDs. A friend of mine put it in her Mac and it grey screened, when she talked to Apple they told her that the warranty would not cover it because she had inserted a non standard CD. As it turn out the CD was not formatted to the accepted CD standard. Which, of coarse, she didn?t know, because there was no warning label or anything on the cd.
That day I stopped buying CDs. My thought was I don?t want a 20 CD to break my 2000 computer. And I pretty much decided that major manufactures weren?t to be trusted. Who knows what stupid scheme they will with come up with next. The Sony rootkit just solidified that opinion.
Anyway, I haven?t bought a cd from a major record label in 4 years. I bought mp3s when those were being sold but now with the major labels using drm, you can pretty much only buy mp3s from independent artists, so I only buy music from independent artists. I use emusic and if I want to hear popular artists I turn on the radio.
In their rabid quest to protect their investment, the record and movie companies don?t recognize that consumers have an investment to protect too. Molly always says she wants to do what she wishes with music she paid for. But more than that, I don?t want something I paid for to do damage to something else I paid for. I don?t want a root kit from one CD to jeopardize my computer and my entire collection of music. I don?t want the decision about what mp3 player I buy next year decided for me by the music I buy today.
I don?t have a tv or a dvd, or cd player anymore. And I don?t intend to ever get them again. I don?t need ; I have a computer. Why would I buy a dvd player, 100 CDs, 10 DVDs, and photo album when I could buy a 2inch by 3in box that can do all that for me. More and more companies are going to have to deal with a consumer base that expects digital content. And a consumer base that values what they are playing the content on more than the content itself. It?s not just ?oh, the dvd got scratched I?ll have to get a new one.? Its potentially ?the DRM corrupted my drive and I just lost 10,000 in media and the pictures from my family vacation.? I rather be choosy about the content I get then jeopardize the content I have.
If they are interested in better technology then they should invest in better technology. And that I think is what we a not seeing. What we are seeing is hastily planed and poorly executed DRM that isn?t safe for the consumer or effective protection for the companies. If they are serious about making digital content viable then they need to put their money where their mouth is and do the R&D to make it happen. But either way it is going to be a good long time before the major labels earn back enough of my trust for me to buy from them again. But on the upside, I have a LOT more disposable income these days.