record since he took office and only compare what was promised versus what was delivered.
Not sarcastic. I really mean it. Use facts where possible.
But it seems that (negative) framing is more effective, since feelings are at least as important as facts.
Would you buy a second hand car from Richard Nixon? If you ask the question often enough, people might get the idea that he isn't to be trusted. And would you vote for somebody you don't even trust enough to buy his car without a full formal 1 year warranty?
If his own campaign makes you feel that the candidate (Romney) is visionless and has no moral compass - (even if it's totally inapplicabe, and he has the best vision and compass imaginable), the adversary (BO in this case) can practically rest on his laurels. All he has to do is to show that he agrees.
Would you buy a second hand car from Mitt Romney? .