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They are already pointing fingers.

by JP Bill / September 29, 2012 6:44 AM PDT
As Romney stumbles, GOP points finger at campaign 'mad-genius' Stuart Stevens

As Mitt Romney watches his presidential hopes recede with each new poll, the "mad genius" behind the Republican nominee's panic-stricken campaign is getting blamed for what many in the party fear is an impending electoral debacle.

Stuart Stevens, a Mississippi native known as much for his extreme hobbies as his record of devastatingly effective election ads, is accused of running a risk-averse campaign that has reinforced Mr. Romney's image as a vision less stick man with no moral compass.
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They should stick to running on the president's
by Steven Haninger / September 29, 2012 7:32 PM PDT

record since he took office and only compare what was promised versus what was delivered.

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Great campaign idea.
by Kees_B Forum moderator / September 29, 2012 8:01 PM PDT

Not sarcastic. I really mean it. Use facts where possible.

But it seems that (negative) framing is more effective, since feelings are at least as important as facts.

Would you buy a second hand car from Richard Nixon? If you ask the question often enough, people might get the idea that he isn't to be trusted. And would you vote for somebody you don't even trust enough to buy his car without a full formal 1 year warranty?

If his own campaign makes you feel that the candidate (Romney) is visionless and has no moral compass - (even if it's totally inapplicabe, and he has the best vision and compass imaginable), the adversary (BO in this case) can practically rest on his laurels. All he has to do is to show that he agrees.

Would you buy a second hand car from Mitt Romney? .

Kees

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I would buy a second hand car
by TONI H / September 29, 2012 8:48 PM PDT
In reply to: Great campaign idea.

from Mitt Romney before I would purchase a brand new solar panel from BO.

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Would you buy a solar panel from Romney?
by JP Bill / September 29, 2012 8:56 PM PDT

IF you trusted him you would.

If you wouldn't...then it's not the person you don't like, it's the technology.

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Marketing is the creating of perception and not
by Steven Haninger / September 29, 2012 8:55 PM PDT
In reply to: Great campaign idea.

one of expressing the whole truth. Anyone who doesn't know this by now should see me about investing in a lunar landscaping startup.

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