Loved it. It was awesome to hear his response to the ''cult of Apple.'' I think his assessment for how the zealotry came about was dead on. You develop almost a knee-jerk reaction to what ends up being a whole lot ignorance about the platform. I was there back when the GUI was called a toy and now look at how nearly all users worldwide interact with their operating system. Nobody calls that a toy anymore (well a few people still stuck in the 80s).
I do disagree with his discounting the importance of that ''cult'' however. I think apple NEEDED that zealotry to carry it through its darkest hour. Apple as a company survived in spite of its best efforts to commit suicide. Were it not for the explosion of the worldwide web (leveling the playing field for cross-platform options) the timely return of Steve Jobs and the unforseen runaway success of the iPod, Apple would have been buried a decade ago. It was that zealous faithful that continued to stubbornly purchase a platform they loved and spread the word when Apple was doing little to ZERO effective marketing of their own.
I do agree that zealotry can go too far for those who think Apple can do no wrong. They've done plenty wrong. Plenty, and still continue to do so here and there and need to be called on it. The new Nano case is an example of their response to such criticism. Kudos to Apple for listening. However, Apple needed those zealots, warts and all, when they were so deep on life support they actually needed a blood transfusion from Microsoft.
Anyhow, great interview. Loved hearing his opinions.
Help, my PC with Windows 10 won't shut down properly
Since upgrading to Windows 10 my computer won't shut down properly. I use the menu button shutdown and the screen goes blank, but the system does not fully shut down. The only way to get it to shut down is to hold the physical power button down till it shuts down. Any suggestions?