DAYTONA BEACH, Fla. - At the Bistro on the infield, patrons drink martinis and dine on jumbo lump blue-crab cakes and artichoke dip.
Seven floors up in nearby Nextel Tower, stock car fans watch races ? either by looking out the window or at large flat-screen televisions ? in luxury suites that sell for up to $200,000The prices and amenities at Daytona International Speedway make it as plain as the Viagra sponsorship logos on Mark Martin's Ford: NASCAR isn't all about Bubba, beer and barbecue anymore.
The days in which fans watched races while sitting on wooden slats straight from the sawmill are long gone at the tracks of the National Association for Stock Car Auto Racing.
More and more these days, luxury rules:
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