For an developer, promoting app is not an easy thing, especial for those who has low budget or no budget for it. Here I will list some best low budget&free app promotion methods for you. Hope these methods are useful to you.
Improve the Ranking in the app stores
The higher the ranking in the app stores is, the easier the number of app downloads increases. Some ways to boost app ranking:
1. App Store optimization. ASO helps to boost your app ranking, be searched and known by more potential users. You can do it by optimizing your app keywords, title, description and screenshots.
2. Buy app reviews. An app which with much more positive reviews ranks much higher than others. What’s more ,users prefer to download an app which has much more positive reviews .
3. Buy high ratings. High rating not only can boost your app ranking, but also can boost conversion rates. Data shows that, 94% users would like to download those 4-5 rating apps. You can guide your users rate your app, or get ratings from third parties.
4. Buy App downloads: The more downloads you have, the more downloads you’ll get. You should aim for a steady amount of downloads to rank highly.
5. Boost Retention: The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings.
6.Increase Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking.
Launch an app in smaller markets
There are plenty of other smaller international markets which your can launch your app. Make sure to localize your app in countries and languages your app supports. Because app localization is the process of adapting your app to a particular language and culture, which will help to boost app ranking and downloads.
Cooperate with influencers
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. These people may include influential bloggers, newspaper journalists, professional tech writers in social network like Facebook or Twitter. You reaching out influencers should be careful to only present content that is truly relevant for the influencers and their audience.
Offer free downloads for a limited length of time
If your app is paid, one efficient way to increase downloads is by launching and offering it for free or at half the price. You can promote your campaign on some relevant forums, and platforms of social media.
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