That Apple isn't involved in this. It's just their product.
Yesterday, I noticed that the 'Domayne' store in Australia (http://www.domayne.com.au/)is running a program that lets you take home a 17" imac for 10 days, and if you dont like it then you give it back. Though you do have to pay the full price of the imac (like $2000 aus) before they let you take it, if you decide that you dont like it then when you give it back you get a full refund. The imac comes with office trail .mac trial, iwork and ilife. I thought that last time apple tried something like this it was a compleate failure. Apple's just been full of surprises lately.