I think may have Murdoch scared up some buzz to get Google to cave - classic "Killing with a borrowed knife" Chinese strategy.
And actually...I'm kinda glad to pay for news instead of it relying on "click for cash" advertising dollars and their influence. If this trend continues, I see it going forward like this:
1) Gen X/Y resistance through protest and technological means (max 5 page views per day? don't you just need to clear your browser memory to restart?)
2) Division of news-reader culture and animosity grows.
3) "Luxury" brand news organizations hold fast to their subscription schemes. Think Economist, Newscorp, Stratfor, etc.
4) Hosting services then start to get in the game with their rates plans, etc. to host media websites (especially the big, popular, high traffic ones).
5) Some business model in the industry "breaks" and several companies opt to have something of a public media like business model - partial revenue from subscribers and partial revenue from only 10-15 advertisers/underwriters max.
This is totally something I thought up just now, so I'm sure it's not going to work quite like this...
Thoughts?...
Best,
Shalin
Obviously feeling pressure from both content providers and Microsoft alliances, Google is going to limit free news access. So much for making fun of Murdoch, eh Buzz Crew?
I'm guessing I'll hear "Well, this isn't really caving...it's just a symbolic gesture" or some such. But Google doesn't do these things lightly. Obviously they felt a need to go at least this far. We'll see how it progresses from here.
http://news.bbc.co.uk/2/hi/business/8389896.stm

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