If the full deal was in Red Box then it could erode the remaining sales in the full retail market.
If you feel this is a bad deal (renting) then vote with your feet and wallet. As it stands, now you know it's rarely the full or same as retail VERSIONS!!! Catch that? Even in the retail packaging folk have reported variations.
I normally only rent blu ray discs to use with my high end audio/video system. Often, I rent movies that online are listed by the movie production companies as having advanced surround sound formats because again, I enjoy listening to them with my audio system. Several times, I've rented these movies from Redbox that are supposed to have advanced audio formats and when I get home, the disc doesn't even have an option to play in the advanced audio format. Some movie titles do, some don't. For example, I rented two movies this weekend "All is Lost" and "Escape Plan". Both were listed as having advanced DTS Master Audio surround formats. All is Lost did have the advanced format and sounded great. Escape Plan which is listed online to have a 7.1 speaker DTS Master Audio format did not and only had a 5 channel surround format on the Redbox disc. My question is, does Redbox or Netflix used "stripped down" rental discs from the production companies that omit several of the original bonus features and advanced audio formats. I kind of feel cheated to be honest. I shouldn't have to buy a full version of a movie to get the advanced features I want to use. And to be honest, It's a crap shoot when I rent, as to which version of a disc that I get after I've allready paid for it. Maybe the rental companies should put a disclaimer when renting that the movie you select doesn't contain all features/formats as the original production discs you could buy in a store.