I purchased the Sharp Aquos 52".
After reviewing it against the Bravia, I felt that the Sharp had better color and overall quality than the Sony and for a better price. I'm sitting about 7 feet from it right now (I have my Mac mini plugged into it with a keyboard on the coffee table) and it looks great, whether I'm using the Mac, watching DirecTV, playing the 360, or watching an HD DVD on the new Xbox HD DVD drive.
I'm very happy with my purchase.
Best of luck,
I plan to purchase my first HGTV, an LCD flat screen, in the next month, but I will be sitting awfully close to the screen (about 6 1/2 feet away). I was looking at either the Sony KL-40XBR2 or the Sharp LC-37D9OU. And if this makes any difference...my TV viewing habits: DVD movies, both standard def and HDTV channels (but no ESPN! no sports for me). A friend has a 2 year old SONY 42" plasma (KDE-42-SX955, 1366 x 768) and I sit about 8-1/2 feet away from that screen. The standard def is not so good on her tv. I just don't know what size to get.... Can anyone give me some advice? Thank you!!