The Pioneer Panels (KURO Panels) are one of the very best on the market when it comes to being out-of-the-box calibrated, very close to ISF and SMPTE HD spec for colour. Out of the box, the reds on the Sony are magenta (which is not so far off from the Samsung's pink, as it should be though as they are using the exact same panels). Whether on the factory vivd mode or the custom mode (the way I will compare PQ in a retailing outfit is with "standard" settings, where the television thinks it is neither adding nor taking away anything from the picture. This includes the "Advanced settings" modes of which have black enhancement adjustments, which, although do help quite a bit, do destroy the overall picture, maiking it blotchy and worsening the response time), the greens are also quite artificial, reulting in lackluster performance with landscaping or nature scenes. I was fortunate enough to run the Sony KDL40XBR4 and the KDLV3000, what I feel would be the two best values and performers in the Sony LCD lineup, through a rigorous Silicon Optix HQV test disc (on blu-ray and standard DVD). Both failed the initial jaggies test and motion adaptive noise reduction test. Furthermore, the XBR4 also failed the 3:2 detection test and the varied film cadence test (a very easy one to pass, btw. The V3000 had no problems with this test, very curious). After a full ISF calibration, greyscale tracking was within +/-350K of the 6500K temperature goal, average performance for an LCD, but compared to a plasma, not so much. My first XBR4, after 3 days of initial break-in period, had to be exchanged due to a swarm of dead pixels near the centre of the screen (maybe about 50 if I counted correctly). Personally, I own quite a few Pioneer plasmas, including the 5010FD and the 5070HD (the predecessor to the 5080HD). In the same environment with the same equipment, cables, power conditioners, etc. and a full ISF Calibration, the pioneer measured within +/-25K of the 6500K goal for greyscale tracking, excellent performance fo any television. I also measured out of the box tracking, which revealed a +/- 100K relation, which still beats the Sonys after calibration. As for your comment on margin: Pioneer televisions are hand assembled in the US, Sony televisions are mass manufactured in Mexico. Plus, last time I checked my price sheets, the price that I can get a Sony for versus MSRP is about twice that of a Pioneer panel. As for power comsumtion, the PDP-5080HD consumes 371Watts with approx 2.0A of pull. The Sony XBR4 (comparable MSRP) comsumes 280Watts with 2.5A of pull. This is certainly not twice the juice you were claiming before. Feel free to check manufacturer's web sites for that spec. Also, an 8ms response time on the Sony is average for an LCD and unimpressive for any other TV (honestly, I felt rather queezy after a few hours of testing the Sony's standard-def performance). The Pioneer wasn't exactly perfect with standard def either, it left some trace of the jaggies, but at least the details of the picture weren't compriamised with the noise reduction mode turned to high. As far as the 120hz goes, the Samsung 71 and 81 series offer this, and they do interpolate full frames, however it does tend to lead to a "fast-forward" look. The Sony XBR4 was about the same, with slightly less "fast-forward" attribute. On the Film resolution test, 1080i patterns apeared soft and the fine details of the images strobed on the XBR4, whereas the Pioneer kept it's composure. 1080p was, no doubt, shown at full resolution with no overscan on the XBR4, but the fine details still strobed. The 5080, with it's ability to accept 1080/24p, was somewhat soft on the 1080p samples, but at least no strobing was present.
I noticed one thing on both panels at the retail shop that I didn't experience in my test room. Glare. Both panels exibited a good amount of glare, the XBR4 with its semi-gloss finish and the PDP-5080HD with it's anti-reflective coating. In the showroom under standard settings, the sony showed a considerable amount of bleaching that the pioneer did not, and picture uniformity both in the showroom and at home on the sony were poor compared to the pioneer, but very good compared to a CRT Toshiba rear projo that I happened to have in the same room (at home). Then again, the pioneer made the Toshiba look pretty horrible also.
On a side note: everybody is biased one way or another: you, me CNET, CS, S&V, AVS, everybody. The only way to truly determine what a picture is, would be in exact conditions, with exact sources, and exact calibration. And even then it would be impossible to really know. But life goes on. Realistically, most consumers will choose a TV that looks and feels right to them, whether its on torch mode or fully ISF calibrated, that is up to them. What I am in to is the science of picture quality, nothing more in the realm of video. Anything that will get me closer to a life-like experience with the picture, I will get.
The Pioneer PDP-5080HD has by far the most realistic picture I have seen on a flat TV. I would whole-heartedly recommend it to those who would treat it correctly and those who could appreciate it. The Sony, although a failure in my mind, will still sell. The name lives on, and the type of picture that is excrutiatingly bright and un-colourful still attracts the eye, but for any of you out there who really would like to have a dead-accurate picture, that is bold, vibrant, and deep, go with the Pioneer Kuro panels. You won't be disappointed.
ps: KURO: Japenese: The achromatic colour of maximum darkness.