I set these on my tv and it looked terrible. Would not recommend these settings.
Review:
http://reviews.cnet.com/tvs/sony-kds-60a2020/4505-6484_7-32331182.html
What follows are the user-menu settings we found ideal for viewing in a completely dark room with a 1080i HDMI source, namely the Toshiba HD-A1 HD-DVD player (with its Enhanced Black Level turned Off). Your ideal settings will vary according to room lighting, source and personal preference. We have not listed settings that do not affect picture quality with this setup. See the full review for explanations as to why we chose these settings.
PICTURE MENU
Mode: Custom
Advanced Iris: Min
Picture: 84
Brightness: 56
Color: 41
Hue: 0
Color Temp: Warm2
Sharpness: 50
Noise reduction: Off
--Advanced Settings--
Black corrector: Off
Gamma: Off
Clear White: Off
Live Color: Off
White Balance: (see below)
Detail Enhancer: Off
Edge Enhancer: Off
--White Balance--
R-Gain: -2
G-Gain: -1
B-Gain: 0
R-Bias: -3
G-Bias: -2
B-Bias: -1
SETUP MENU:
Color Matrix: Standard
Power Saving: On

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