Other makers are not much better. Ready?
"Five year design life" is in most if not all consumer gear. Not that all make it to that point and some will make it longer but what you see on the shelves is designed to hit the price points and the short 1 year warranty period.
This is a repeat of the disaster in the 50's when color tubes were failing. If you are old enough you remember the move to 5, 8 and so many year warranties on the color tube.
My point is simple. This is not a Sony exclusive.
At almost exactly the 2 year mark of owning this tv (which up until this point had been perfect), it developed double vision after about 20 minutes of being on. Before I could even discuss my problem with Sony I had to have an authorized Sony repair tech come look at it. $75 later, he says it's a bad panel and will cost $3000 to repair! That's more than I paid for the tv new 2 years ago?!!!
I realize it's no longer under warranty, but come on! Is it unreasonable to expect a $2500 tv to last longer than 2 years? I've never paid this much for any product that didn't last many years........I've got a 20 year old tv that still works great.
Sony 'customer relations' is a joke. While I'm still trying to get this resolved, I'm telling everyone I know DO NOT PURCHASE ANYTHING FROM SONY! That is, unless you plan on buying new every 2 years.