Hi, David!
First, thank you so much for sharing your technical expertise. I am a fan of your articles and reviews.
I was wondering if could use this picture setting for our Bravia KLV-40BX400 (http://www.sony.com.ph/product/klv-40bx400)? I assume it has almost the same specs with KDL-32BX300 as they are both BX series model. Thanks!
Perry
Review:
http://reviews.cnet.com/flat-panel-tvs/sony-bravia-kdl-32bx300/4505-6482_7-33949741.html
Related products:
Sony Bravia KDL-22BX300
Below you'll find the settings we found best for viewing the Sony KDL-32BX300 in a dim room via the HDMI input with a 1080p, film-based source. Your settings may vary depending on source, room conditions, and personal preference. Check out the Picture settings and calibration FAQ for more information.
http://news.cnet.com/8301-17938_105-9996461-1.html
--Picture menu--
Picture Mode: Custom
Backlight: 5
Picture: 72
Brightness: 52
Color: 50
Hue: 0
Color Temperature: Warm 2
Sharpness: Min
Noise Reduction: Off
MPEG Noise Reduction: Off
CineMotion: Auto 1
--Advanced Settings menu--
Adv. Contrast Enhancer: Off
Black Corrector: Off
Gamma: +1
Clear White: Off
Live Color: Off
--White Balance menu--
R-Gain: -8
G-Gain: -2
B-Gain: -7
R-Bias: -2
G-Bias: 0
B-Bias: -2
--Screen menu--
Wide Mode: Full
Auto Wide: Off
4:3 Default: Off [grayed out]
Display Area: +1
Horizontal Center: 0 [grayed out]
Vertical Center: 0 [grayed out]
PC Settings: Grayed out
--Home Menu>Settings>Preferences--
--Scene Select menu--
General
--Eco menu--
Power Saving: Off
Idle TV Standby: Off
Auto Shut Off: On

Chowhound
Comic Vine
GameFAQs
GameSpot
Giant Bomb
TechRepublic