Believe it or not some folks don't even notice it. The problem is, when visiting big box stores they are generally not steered towards plasma HDTVs based on a bunch of myths they heard from friends and salesmen. The industry perception doesn't matter if they can still consistently get folks to upgrade to these newer technology HDTVs like yours, regardless of their PQ shortcomings.
I just bought a Samsung UN55C8000 240Hz LED TV and I personally cannot STAND the Soap Opera Effect. It's absolutely disgusting.
I've tried turning off Auto Motion Plus but the problem persists (although at a slightly reduced level). The best fix so far has been to set Auto Motion Plus to "Clear," but even that isn't a solution. I've also set the Blur Reduction to 10 and the Judder Reduction to 0, as some people suggested, but that's not a fix either. It seems that no matter what setting I put this stupid TV on this stupid Soap Opera Effect continues at some level.
From reading posts from other users it sounds like if I take this piece-of-crap TV back to the store and get a plasma TV then I won't ever have to deal with the Soap Opera Effect again. Is this true?
Another question: considering that some people actually LIKE this Soap Opera Effect (no idea how that's possible, but whatever), wouldn't those people consider it a FLAW that plasmas don't display it? What's the industry perception about this effect right now