I bought this set last month after watching it in the store (BestBuy). With their closed HD loop, the picture looked very good. I further loved the pedestal styling. However, after it was delivered, I found that only HD and DVD's looked good. It simply did not do a very good job with non-HD signals. I could also detect a bit of the "rainbow effect". I am on Comcast cable and the first 70 channels are analog signals. Unfortunately, most of the programs I like to watch are in this range. The HD channels are spectacular on this set, but with only 5 channels that continually broadcast in HD, you don't have a lot of choice in what to watch. I'm not one who watches HD simply because it's HD....it has to be a program that is interesting to me. When I returned it to BestBuy, they offered to upgrade me to the new 2006 model at no additional cost to me, but I declined. Instead, I bought the Sony KDF-42WE655 LCD. I went with the 42 inch as I found that the Samsung 50 inch was a little too large for my space. I couldn't be happier with my decision. For me, the Sony HD picture is every bit as good (if not better) than the Samsung. More importantly, the Sony does a superb job of upgrading the analog signals to the point that I cant tell the difference between analog and non-HD digital. The icing on the cake is that this set only cost me $1760.00. So, if you're only going to watch HD and DVD's, the Samsung would probably work for you. If you plan on watching regular broadcast programming, check the Samsung out thoroughly before you commit, or at least have the option of returning it if you don't like it.