Yeah I actually finished setting my display up for film and gaming, as far as sports, you can tweak dynamic for that if you want, make sure motion is on 120hz and film mode is off, should be by default but sometimes your settings get screwie for lack of a better phrase.
I will post my settings for games and film before the week ends, as I am not near my hdtv atm, but I promise will make a note of it on my laptop and post them a.s.a.p.
Basically you want to use the movie setting obviously for film, but before tweaking it, make sure to do a reset to defaults for all the settings in the movie category, I got it pretty much to 6500k or at least really close. Looks good to me, I use that setting mostly at night, as I didn't bother to adjust for daylight, but everything should be the same for that input setting with the exception of movie and backlight(you may have to turn it up instead of having it pretty much all the way down for daytime film viewing, or have OPC do it for you.)
Avoid setting your color temp to anything higher then Mid, it may look brighter but trust me it is garrish and not normal, and you end up pushing your panel too much and for too long, as dynamic is set up really bright, it will basically push your panel and cause it to age faster. Lower is better honestly and it isn't just popular opinion it is actually proven, but if bright is your thing don't be surprised your panel begins to go south sooner then later. Once your eyes adjust to the as close too if not spot on 6500kelvin nothing will look as good.
As far as the gaming setting I used the gaming preset, I then reset to default to save the changes I made, and tweaked the color a bit, brightness was spot on, but you may need to lower or raise slightly, as even though we have the same make and model HDTV some settings are a bit different due to manufactoring and what not. But usually by a fraction of 1-3 steps down or up. Will toss all my settings your way though and good luck, you may need a bit of tweaking as I said beforehand with a few steps down or up - or + other then that they should still look really awesome for both film and gaming. Sports well go all out, but grass isn't really that green. 
Let me know via either email or this post if you have become familiar with all of your menu settings as far as picture because as you probably know there are quite a few inside the advanced menu, so you will be changing hues, and color segment ratios just so you know. This having the yellow color added made it a bit of a weird experience for me but once it was done WOW was awesome before now I refuse to play on anything else.
If worse comes to worse, you can connect your HDTV to your home network and use Sharp Aquos Live and have them calibrate it for you haven't done that as I don't really know much about them and their skills but it is worth a shot if you want. I thought about doing it to save time but....your display has to look good to you and we all perceive things like color blackness level and contrast differently. Try my settings first if you want if their great awesome glad I could help, if not try out the Aquos Live Advantage calibration. It's free for you and if you sing up btw you get an extra 3 months added to your 1 year warranty. 
O.k. Will be in touch.
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