I use Chrome and do not have that problem. I did a long time ago on W7 but I just uninstalled and re-installed making sure I got the Chrome Download directly from Google. I also use the free program Ad fender, which blocks all sorts of rubbish. Hope this helps.
Every time I've used Chrome as my browser, it always has some pop-up claiming this or that was changed or do you want to keep it, of course I refuse and return to what I had. I constantly refuse to change my browser as well from the "default query pop-up" and select don't ask again, but it returns after every reboot.
Otherwise, Win10 is doing its task well. Too bad, it already has 3-updates but that's the nature of the beast.