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Search Engine Advertising

Nov 16, 2010 2:36PM PST

Search Engine Advertising is the process of getting your website
ranked in the search engines without paying for the ranking. Can you help with some of the Tips to getting you website to page 1 in the search engines?

Discussion is locked

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Re: search engine
Nov 16, 2010 4:07PM PST

You already managed it. I searched for NAIRASIEZT MORTGAGES and your site was the top one! In fact, it was the top-three all on its own.

It's more difficult if you only search for MORTGAGES. That gives 25.800.000 hits. They all want the top position, of course, but only 1 can have it. And that's not you, at the moment. In fact, it's quite unlikely you will reach that in the foreseeable future, I'm afraid. But with the right SEO you might be able to go from #20.000.000 to #15.000.000.


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On page and off page
Dec 19, 2010 2:26PM PST

There are two thig u need to know to bring you site top in first page !

First u goto now about onpage

Onpage Is process where u alter some html tag so that the google will give some priotty for your tags and bring your site top !


* Always start with keyword selection, research and testing
* Meta Description tag
* ALT tags
* H1 tags
* URL structure
* Internal linking strategy
* Content
* Keyword density
* Site maps, both XML and user facing
* Usability and accessibility
* Track target keywords
* Expect results in 6-12 months

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off page
Dec 19, 2010 2:28PM PST

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
Off-Page SEO Checklist

* Always start with keyword research, testing and selection
* Use Keywords in link anchor text
* Obtain links from high ranking publisher sites
* One-way inbound links (not link exchange or reciprocal links)
* Different keywords in your link-ads from the same site
* Gradual link building technology (no growth spikes)
* Use relevant keywords near your inbound link (contextual relevance)
* Deep linking (from multiple pages to multiple pages)
* Target a large list of keywords (5-500+)
* Link from sites with a variety of LinkRanks
* Track active all keywords and refine strategy as required
* Discontinue campaigns if ranking does not improve
* Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)