I've heard a lot of claims regarding calibrations, but that has absolutely no merit.

However, that said, a professional calibration will set the colors to a very realistic setting and may provide benefits. But most people calibrate their own sets to their own preferences, and many even use C|Net's HDTV Picture Settings forum for suggested settings.

You can check out your model's suggested settings here:


Unless you're absolutely set on having "exact" color reproduction, these settings will allow you to have calibrated your set yourself, have a beautiful picture and... thanks to C|Net, it's free.