I don't know, since it's not a U.S. product. Most of the TVs have the option to update the firmware via network (Internet), but I can't speak for other regions. You might direct this inquiry to the Samsung customer service center in your region.
Updating via USB isn't too hard of a process, either. Is there something happening with your TV that requires an upgrade?
Just a quick one. I have a UE46B7020 TV. In the software upgrade menu, I have an option to upgrade via USB, an option to upgrade via channel (greyed out) but no option to upgrade via network.
Does anyone know if this feature should be or can be available on my tv?