The recommended pane is not under our control it seems. The apps below that should with some rare exception be ones you can remove.
Since getting a new 2014 Samsung TV (UE40H7000) I have been trying to get to grips with the new Smart-Hub, which at least at first glance looks to be several steps backward over the 2013 version.
Samsung appear to have filled my screen with a whole load of Apps that I don't want or need, and there does not seem to be any way to delete any of them or even organise them in a way that hides them (folders). Perhaps there is a well hidden method to doing this that I haven't found yet?