As products get cheap, service often costs as much as the product. For example I see this player from 110 to 135 at http://www.amazon.com/Samsung-BD-P3600-1080p-Blu-ray-Player/dp/B001TK3D4K
As to the claim, that's true and part of the reason why the prices were able to drop on these players. You'll find warranty times and conditions to be in retreat across all industries.
Try it ONE MORE TIME but pull the AC plug, go have a break and then come back and try the FF again.
I have the P3600 and while watching a video on a USB thumb drive, I pressed REWIND and the unit froze up.
After trying everything, I unplugged the unit for about 30 seconds, plugged it back in, and now can't get past LOAD on the display (and the bubbles/clouds background on the TV).
I've tried the FF button trick to no avail.
I purchased this unit 10 months ago new, but Samsung claims it only has a 3 month LABOR warranty (but 12 month PARTS) and will only touch it if I give them $110 and send it in.
Now, I have a feeling that all that happened was the memory got scrambled some how, but it is a shame there is no way to reset it back to factory defaults.
I've even tried loading a CD with the firmware downloaded on to it and still nothing happens...
It's VERY frustrating to have happen on such a new unit, ESPECIALLY considering the price I paid for it...