Hi Serene_eloquence,

I know when I've seen this in person before the effect is slight, but just so you know: if you want Samsung support, I support US products and customers. And from what I can tell, this model is for New Zealand. (Correct me if I'm wrong.) So while I can't help you directly, if you want Samsung help, here's the Samsung New Zealand portal for support on that product: http://www.samsung.com/nz/consumer/tv-audio-video/television/led-tv/UA55ES7500MXRD

HD Tech