Samsung makes the LCD's for Sony, so it is the same panel. The biggest diffrence of the 2 are the colors, Samsung always has a 'push' on colors, this CAN be nicer for sports but bad for movies. Sony has more naturel colors, skin will look more like skin & colors don't have that push.
So next time when you goto BB ask for the remote look at the settings, play with them, try to get the two to look the same using the setting & the best is to look at skin tones & figer out what of the 2 two you like the most + look at the colors Blue, Green & Red, do they look 'real'.
Well I have narrowed it down to these two. My wife says she thinks the Samsung has a sharper picture. The Samsung in Best Buy did look a little better, but the Sony gets a better review here. I am only concerned about picture quality. The bells and whistles aren't important to me. Help please. This is my one shot to buy the right one.