Sorry to hear that you're having this issue.
If you're talking about adjusting the AutoMotion Plus settings, sometimes the additional processing can make the picture seem over-processed. In the past, some people have described it as almost "too smooth" or "underwater". If this is the case, and this depends on the source content, sometimes the best setting is to turn that processing off. The TV is still showing a 240hz picture, it's just not being treated with additional processing.
BD-Wise is a pre-set that often determines where the picture processing is best done. If the TV determines that the Blu-Ray player might not do a better job of upscaling, it lowers the resolution and the TV does the additional processing. One of the two units will do a majority of the process, and BD-Wise determines which one will do a better job. If you prefer different settings, and it's noticable, then tune the television to your preferences by turning of BD-Wise.
Does that help?
I want to know why when i activate the 240HZ option on this television the picture has issues when playing back a DVS or a Blu Ray. This is very frustrating and I am trying to figure out how this is possible because the 240 HZ is suppose to make the picture better not worse. Also why does the BD wise lower the resolution in play back? I had to manually put it on 1080p?