I have not looked at these TV's but last year I decided on the Sony over the Samsung 32". I bought a Sharp, took it back for blur on action, bought a Sony 32" v910 and took it back for not awesome enough and bought the 32" XBR. It was way better. The wide color gamut lighting is really nice and now the regular Sony LCDs have the technology.
I want a 1080P 40" or 46" but need to do a bit of research before I switch.
Sony and Samsung build a world class LCD factory a year or so ago.
When it opened they had the hands down best LCD IMO.
The Samsung seemed to have a bit of better fast motion processing and the Sony seemed to have a bit of more accurate color IMO.
I have had Sony XBRs ever since the first one and I love the Sony color so I got the Sony and have been happy.
I'm planning to buy a hdtv and I'm having trouble choosing between 2 tv.between the Samsung LN-S4096D and Sony KDL-40V2500. Which one is better overall. Need help. Thank you.