With the tray empty, press and hold the STOP button for ten seconds. (On the unit, not the remote) Then, power it up and see if you're able to load. If not, with the unit on, press and hold STOP again to see if it resets and loads.
My BD-P3600 has the latest firmware update as of September 2010. Not sure what it was but it seemed to load successfully. After the update though, the TV would flash and blank momentarily when I tried to play a disc. It would eventually load and play normally but only after a couple of those flashes. Now I can't get it to get past load, with a disc in the drive or not. I can't do anything but OFF or ON or OPEN. When I choose OPEN the drive will open and the display will read OPEN the TV will have the blue Bubble backdrop but nothing else. No Blockbuster or anything else. CLOSE will not work. When I choose ON the player starts and the display says ON then continuously displays LOAD. The TV screen displays the blue bubble backdrop. Nothing else. I have tried the ff reset for 30 seconds. Nothing. I have unplugged the set for 15 minutes and held the stop button then turned it back on. Nothing. This thing worked fine the other night. Help Me Please