Mask of Destiny,
It's probably not bricked, but the firmware update doesn't appear to have completed successfully.
If you've already unplugged the unit, power it back on to see if it will load. If it does, check the version number.
If not, hold down the FF>> button for about 15 seconds and it should perform a reset. This should load the latest firmware update it has, and start from factory settings. If it didn't complete the update, try updating it again. If it did, you should be all set.
I was having trouble playing a new Blu-ray disc I picked up so I decided to upgrade the firmware to the latest version 2.08 (I believe previously I had 2.04). It didn't want to update via the internet (complained about a connection problem, despite having no trouble pulling data off Youtube), so I went through the USB update procedure instead.
It verified the new firmware fine, but then it got stuck on the screen that says:
Please, do not turn off the power.
The power will be off after the update is complete
The front panel says USB-UP
I imagine the unit is probably bricked, right? Is there any point in leaving the unit on until I can talk to a support tech? Is there any chance that enough of the update completed that it can boot far enough to attempt the firmware update again?