Like you said, price is about the same; and I see the customers rated them about the same also. Here is what I would do. If I am a ipod person I would lean towards the Samson because it has ipod docking. If you are a non-ipod person like I am then I would just flip a quarter. However, I have heard of M-audio but I have never heard of Samson. Which ever you pick, I hope it came out great.