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Reposted for sm911: SEO prospectus

by Kees Bakker / October 31, 2009 10:40 PM PDT

"We hope this prospectus helps SEO beginners, SEO customers, SEO experts, and other related SEO people.

What is SEO?
SEO is the abbreviation of Search Engine Optimization. It is the optimization process which is made for a website to get higher position in SERP (Search Engine Ranking Position).

SEO is the unique key of the door which provides access to millions. SEO is the most valuable key of digital marketing. The most important part of digital marketing is the search engine marketing. The most valuable key in search engine marketing which brings millions of internet users to your website is SEO

SEO is a strategical mind game between the machine (Google bot) and the human (SEO specialist).

SEO world with a comparison:
Lets say the number one search engine of the world, Google, is a digital ocean. Assume the competing sailing ships as websites in this vast ocean. The sail of a ship is the fundamental structure of a website because it is the essential thing which speeds the ship. The type and code structure of a website form the fundamental structure of that website. For instance a HTML sailing ship goes many times more faster than a FLASH sailing ship. Because HTML is technically more superior than FLASH in SEO competition.

Human factor in SEO competition:
Whether SEO is a competition in the digital world, human factor is the biggest decisive factor here. The human factor is the SEO specialist. Captain is the one who leads the sailing ship during the competition and completes the race successfully. The captain should know the ocean well where the competition takes place (Google). A clever experienced captain knows the dangerous and advantageous sides of this ocean. He knows when and from where the wind blows.

SEO Fundamental Rules:
The result is a disappointment unless SEO is made with the right method. Quick and sudden rising ends with a quick and sudden fall. SEO ought to be made means confident rising without quick long jumps.

Creative Content:
The necessary golden rule of SEO is the content. The originality of the content is important but creative and effective content is more important. Contents which contain useful information and news are more valuable for SEO. Therefore articles and article-like contents are the most appropriate ones for SEO.

On-Page Optimization:
All the steps that you make inside the website are called on-page optimization. Suppose that you are playing a strategical mind game with Google bot and try to use your brain and creativity in this game.The source code of the page should be neat and tidy as much as possible. The right use of meta tags. Establishing H1, H2 Tag structure using a stylesheet. Using alt tags and title tags on pictures and inbound links. Optimizing on-page URL address. Use the right meta tags correctly and pay attention to the meta tags-content relevancy.

Off-Page Optimization:
After Google Webmaster Tools registration, important settings like sitemap, robots.txt, and geographic target are done. Search engine submissions to Google and other big search engines are carried out. After your website is indexed in Google, backlink construction process starts. The most important thing in SEO link building is the one-way link building. You can use the reciprocal link building method only if it is highly related websites within each other. The number of links is not important for Google SEO. The important thing is the links quality, links value and the links relevance. Pagerank (PR) value does not have a higher priority in the relationship between SEO and Google.

Optimization process is a long and demanding process. Keep up the work with patience and never give up. Suppose that you are raising your little baby to become a mature human. Make minor updates or changes when necessary so as to have a better optimised website.

Dangerous penalty steps in SEO: Do not use a copy (stolen, plagiarized) content. Do not use hidden text or links on the background with the same color. Do not use cloaked pages, deceptive redirects, doorway pages or duplicate site and pages. Do not get paid links and try to not make reciprocal link building. Never do spam links in SEO.

Why is SEO difficult and why is the competition rate quite high?
The answer is quite simple. If you are not on Google 1st page after the SEO, that SEO is not beneficial at all. The maximum traffic you will get from the monthly potential traffic of the keyword is 5% when you are on the 2nd page of Google. This 5% ratio is still exceptional. Normally it would be much lower ratio. In fact this is the awful truth of SEO. Google 1st page is the only ad space. Everything starts and ends here. As we know there are 10 websites on every page of organic search results and the first main goal is having a place in top 10 then the second main goal is rising on the first page as much as possible and finally stabilize your position.

Each website which achieves getting a position in top 10 throws a website which is used to be on the first page to the second page. Therefore the competition in SEO is quite high and ruthless. In the near future this competition in Google first page will be much more difficult because the SEO market is growing day by day. Easy and guarantee words do not take place in the dictionary of SEO world. Whether the SEO competition is big or average, every 1st page competition needs serious and professional process.

The future of SEO and the SEO in the future:
The future of SEO is really brilliant as its market share is going to have a breakout undoubtedly. The SEO in the future will give us more professional results because of the advance in artificial intelligence. Google bot will analyse the content, meta tags, and other factors deeply with her advance artificial intelligence. Websites who have poor or nonsense content, grammar and spelling flaws won't be in the foreground on Google. It will be more difficult for websites to win Google bot's favour. Google bot will be more selective. Therefore we will see the Google first page with the chosen websites having much more true and professional content.

The advantageous relationship between SEO and blog will lose strength in the SEO of future. It will be not easy, simple, and ordinary to get place on the first page of Google with a blog.

SEO Consulting:
SEO is a challenging long race. The probability of your SEO success in this race also depends on the knowledge and experience level of your SEO consultant. SEO is a probability, not a mathematical guaranteed operation. None of professional SEO consultants guarantee Google first page or first row position. If they do, they should not do that. SEO does not consist of mathematical guarantee, it is utterly a probability. The probability of SEO success and being on the first page of Google increases by the right SEO consultant and the right SEO base.

One other important thing is preserving your successful position. Other mission of a SEO consultant is consolidating the high position after it is taken. The company owners and executives who knows SEO as it is the most valuable key of digital marketing intend to establish long-term trustworthy business relationships with SEO consulting companies. As a result both sides can always make money through this mutual relationship.

SEO Pricing:
There are some pricing systems on professional SEO consulting. Some of them are:

Pay Per Hour: The payment system where the SEO company is paid per hour of labor.
Pay Per Month: The payment system where the SEO company is paid a fixed amount per month.
Pay Per Performance: This payment method is also called as Pay Per Result. Performance values which are used mostly are unique visitor and absolute sale. Different payment boards can be arranged according to the performance values. According to the SEO company, one-time payment before the SEO service may be included.
Pay Per Ranking: The payment system where the SEO company is paid a monthly amount per keyword which is listed on Google 1st page organic results. The montly amount varies according to its first page ranking. One-time payment before the SEO service may be included.
Pay Per Project: The payment system where the SEO company is paid a fixed amount for the whole SEO project. This fixed amount can be paid at once or in instalments."

Thank you, sm911, for this excellent information. You won't mind I left out the link to your companies site. That isn't allowed by our forum policies.


Kees

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Collapse -
The Source
by sm911 / October 31, 2009 10:54 PM PDT

Dear Kees,

We strongly recommend you to show the source (author) of this article which is a general internet policy. If you don't obey the policy, we would like you to remove this useful article from CNET forums.

Warm Regards,
SEOBORG

Collapse -
I mentioned the source.
by Kees Bakker / October 31, 2009 11:07 PM PDT
In reply to: The Source

That's you (I assume, you didn't mention it either yourself explicitely in the original version).

You may post a link to your business in your profile information, so everybody can find out about it. But no ad-like links in your posts. That's why I reposted your first one today, and deleted one or two others. This one, however, I found too informative to delete.

In other words: no free SEO via these forums. But we do have paid ads.

If you don't like my policy, please click the offensive post button, so Sovereign, the moderator assigned to this forum, can have a second look and - if he decides to do so - can delete this whole thread.

Kees

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