Less than 20hrs after the AppleTV Take2 software was released we've already got 4 "reviews" and people crediting Apple for inventing the concept of Television Shows on your Television.
This is exactly why the re-review concept is important. Hype and hits cause "journalists" to review products without even testing them thoroughly so how about a show that focuses on telling users the long-term review of a product.
Due to the nature of the business, products get reviewed way too fast. And sometimes (due to hype, the undelivered promise of patches or the good old RDF) they are given more praise or criticism than they deserve.
Ninteno Wii: An absolutely mind-blowing 1st week experience. So reviewers give glowing reviews about how "grandma is now a gamer" and "I have a newfound love of Video Games". But after that first week (and after the review was printed) then a very large majority of people find themselves bored with the Wii and out $400 in console/games/accessories.
MacBook Air: One week after the product is announced we already have half a dozen reviews? The Reality Distortion Field is still in effect and the writers had VERY little time with the device. And these people are out there printing their opinion on an $1800 portable notebook that's probably never seen the outdoors, let alone Seat 32B? This device will definitely need a 2nd look down the road because their opinion has more to do with Jobs trying to convince us the Macbook is too fat and heavy at 5lbs, 2.75cm while the Air is somehow going to change your life at 3lbs 1.93cm.
AppleTV: Bad reviews peppered with people trying desperately to make each negative statement smell like a rose by adding "...but Apple knows best". To some people then Take2 will be the reason they bought this at launch. And to others the AppleTV is still a crippled device because it's an incredibly powerful device unlocked but under Apples control it is still a device that performs nowhere near it's potential.