While it's pretty good, today's sets can't compete with real film.
We expected to see movie theater-like images. Instead, the picture, which does pop, appears to look more like a video (think day-time soap opera). We have played with the picture portion but the "video" feel is still there. What looks great when watching sports is jarring when watching a movie or TV show. We do watch in HD mode. Is there something that we have not tried. Would the picture look better in 60 hz and is there a way to toggle back and forth from 240 hz to 60 if this is the answer? Or do we take advantage of the 30 day return policy?