Hire a professional or you will get a catalog that looks like it was designed by someone who does it on the side.
If I were to do this, I would probably start with InDesign.
Help! Our company is going to begin developing a new catalog at the begining of the year. We are a rather small company of about 70 employees, and our current catalog is 30 pages. The current way the catalog is done is very outdated(NOT EVEN ON A COMPUTER!). I was wondering if anyone could tell me of a good program for developing the new software. We would like the program to be compatable with the internet also. IE we would be able to have the print catalog but it would not be too hard to transfer it to a website. Any help you can provide, even sending me in the right direction would help immensly.