I'd still give LCD a chance, especially a Samsung or a Sony, since they deliver probably the best picture qualities, and they are better with gaming, which I do a lot of, and are equally good in that you don't have to worry about burn-in, or suffering from brightness issues over time. Plus LCD prices in the larger sizes are narrowing to those of the plasma counterparts. For example, I did see the Samsung 46A650 in the stores, of which Cnet just gave the 52" an Editor's Choice Award. Comparing that to a Pioneer Kuro, it seemed like Samsung was equally as impressive as a Pioneer, which surprised the wazoo out of me. So, yeah, LCD is still a strong going format, and may continue to be impressive throughout the days to come.
If you had only one HDTV choice, which technology would you pick?
-- Plasma (Please explain why.)
-- LCD (Please explain why.)

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