While I understand the COST associated with producing BOTH formats of High-Def. DVDs, I can't imagine that it is anything significant (compared to the overall production costs of making the movies in the first place). For that reason, I don't understand why the "AUTHORS" of these film products are deliberately turning their backs on a segment of the market.
It seems to me that WE, THE CONSUMERS should be the one who ultimately make the decision (based on TECHNICAL FACTORS), not just on who makes the CEAPEST player (though on that point, HD has it: price is lower AND Audio Codecs are REQUIRED; Blu-Ray is more expensive, and latest Codecs are OPTIONAL [most do NOT support the latest codecs]).
Blockbuster, for example, has decided to stock ONLY Blu-Ray, because 70% of ALL of their High-Def. DVD rentals were Blu-Ray; so for them, it is a matter of shelf space versus customer demand. For THEM, their customers voted for Blu-Ray.
Bottom line (for me): I don't intend to BUY every movie title I ever want to watch, so Blockbuster is a definate player in my decision process.
So, if I had to choose NOW, it would be Blu-Ray.
Side note: I never bought a VCR until the Beta/VHS "debate" was settled, and I probably won't buy a High-Def. DVD player soon either.