yenic,
I don't believe Netflix will be on the 2009 TV models. I've gotten requests, begs, threats, complaints and even someone "shame on you"-ing me every week over it. Technology gets better and supports more things every year, and some progress means the inability to go backwards. Most any industry recognizes that unfortunate reality. Computers, Cars, even washing machines and appliances, cell phones, and the list goes on. Every year, things do more than last year's models could.
I can't speak on licensing agreements of any sorts - you know, what company can on the Internet, right? 
But companies that participate with our TV or Blu-Ray models do have to author their own program, and then it goes through testing by both parties. I can't speak to either the side of Netflix or Samsung on this issue, or where it stands/stood/could stand/doesn't stand. I just don't have that privy information. If anything, Netflix is a valued partner, and is a big part of many products this year.
I don't think the plan is to have everyone buy a new Samsung TV every year. I see that suggestion posted a lot. So sometimes progress of great new things mean that other features can't be added to products from even last year.
This year, we did add Samsung Apps on our 2010 model Blu-Ray players, so on top of getting a great Blu-Ray player, the Apps that used to be TV-exclusive are now also available on the Blu-Ray players, and one benefit is that people don't have to buy a new TV to get all thenfew features that Samsung releases. That way, Samsung TV owners can have an inexpensive (I realize that is open to interpretation, but definitely LESS expensive) way to keep up with many of the new widgets that are available. In fact, some of the Blu-Ray players have built-in Wi-Fi, so it's ready to stream out of the box, whereas the TV would require a WIS09ABGN dongle.
Now, not all Samsung Apps are on every TV, and can vary by model. But I'm happy to answer questions on that as they arise.
Netflix is also available through other products too, so there are lots of options that can best fit the needs of most people. They certainly aren't exclusive to us, but we do have other Apps offerings and companies are participating more than ever before.
I hope that addresses some of your concerns properly.
--HDTech