Reading about RTMP makes me think you won't be doing this today.
http://www.longtailvideo.com/support/jw-player/jw-player-for-flash-v5/12535/video-delivery-rtmp-streaming
<body>
<object data="http://www.onrtv.org/tv/player-quick.swf"
height="545" width="790"><param
name="allowFullScreen" value="true"><param
name="allowScriptAccess" value="true"><param
name="bgcolor" value="transparent"><param
name="wmode" value="transparent"><param
name="flashvars"
value="rtmp=rtmp://217.114.200.24/tchad/tchad&playerID=player-container">
</object>
</body>

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