Here is the link for the bittorrent download of the Australian's presentation: http://interactive.edu.au/PiracyIsGood-small.mov.torrent
Secondly, his webpage: http://www.mindjack.com/feature/piracy051305.html
The video was purposely distributed on bittorrent and can be a bit long, so those with shorter attention spans, the article on the website is long but lines out the points of the presentation very well.
I just watched a program that was entitled "Piracy is good?" It talked about bittorrent and heavy.com and 'hyper-distribution'. Although, it may have already been buzzed about, but I appreciated the fresh outlook. It sketched the removal of the middle man. No need for a distribution chain. An advertiser buys the rights to a show. Then they distribute it with bittorrent, iTunes or the like, branding it with a ad bug (like a CBS watermark). He showed solid numbers representing an economic model. One thing he only touched on is the number that is reachable by 'hyper distribution'. For instance, how many people hand-off your podcast? In India they add ad bugs to movies and say 'the more people who see it the better'. Why hasn't Earthlink purchased a series of their own, brand it, and rolled a bittorrent for the world? It is hard to stop the people from doing things, but there usually is someone there to monetize it. The people who are scared are the middle men, they still want a piece. Just like Sprint and the bandwidth providers want a piece without changing their model. If you don't change to keep up you will fail as a business. The Internet has speeded things up. Just like Ford set the bar high with the assembly line, Bittorrent and other large file distribution systems have set the bar higher and left anyone who wants to make money on such a thing behind. The afore mentioned program cited "Batelstar Galactica" and "Dr. Who" as two examples that so-called "piracy" made much larger than the would have been. And lets face it, who was excited about the new "Dr. Who". But I would be interested to know, who watched BSG before it aired on SiFi? I did, and I watched it again with my friends when it aired in the US. If a couple tech advertisers got their hands on such a program, think of the people they could reach! Advertisers need to know: Talke to the producers! HP and others seem to already understand this. I cite the HP advert. on cenet.com I am looking at right now. CNET is a content creator, they put their logo on the content, becuase shoving a comercial or a popup in the middle of it all would have been filtered out by a snazy plugin for my browser. Producers take note! Sell your show to Coke or Nike or Google or Sun or 'Mom&Pop Corner Store' (depending on the cost to make it), and if it grabs an audience, the next advertiser will pay more, and you will build your empire. This is the opportunity for local advertisers to boos local talent. This allows for both to 'make it big'. The funny thing is that is program I watched, a friend downloaded with bittorrent. I am sure it is still out ther, maybe you have seen it?