Hello,

I would NOT recommend trying to get your TV to look like it did in the store. The reason for this is stores crank everything up to draw your eyes to the TV, but it is not recommended for long viewing periods. I own the Samsung UN46EH5000, and I'm not sure the difference between it and the , but I use the following settings that i found on avsforums (they were submitted by the user chicolom):

Mode: Standard
Backlight: 20
Contrast: 92
Brightness: 46
Sharpness: 5
Color: 41
Tint: G50/R50

Advanced Settings
Color Space: Auto
White Balance: 25, 25, 25, 8, 20, 27
Gamma: -1
Dynamic Contrast: Off
Black Tone: Off
Flesh Tone: 0
Motion Lighting: Off

Picture Options
Color Tone: Warm2
Screen Size: (depends on what you're watching)
Digital Noise Filter: Auto
HDMI Black Level: Low (if grayed out, leave as is)
Film Mode: Off (if grayed out, leave as is)
LED Motion Plus: Off

I hope these settings help. I've been using them for several months now and I couldn't be more satisfied with the picture quality. I can watch for hours with no strain on my eyes.