I highly doubt it though (yet). The Panny 'NeoPDP Eco' aren't supposed to come out until 2010 AFAIK. You might check the PDP sub-forum @ AVS. There are plenty of folks 'in the know' there.
Sometimes big box stores make up stories to keep the potential for a sale alive if not enough of a particular in-demand product is in stock. YMMV, clearly.
Has any one heard that Panasonic was or has discontinued the v10 series plasma?
I was in a local store today because they where expecting a shipment of 58V10s. They did get them but everyone of them was already spoken for. He also told that the area rep for panasoinc was in the store that morning and informed him the the v10 series was discontinued. He said ask why and he was told that is was just a predetermined schedule for termnation. The store masger sadi that it was one of there best selling tvs. I had been in the store on black friday and they told me that they had 10 58v10s comming on this week and that 7 out of 10 already had deposits. I thought I would wait until they came in not figuring that the other 3 would sell out that fast.