Mike Nash, CEO of Tall Emu for Online Armor Firewall decided to not to go ahead in adding Ask.com Toolbar on their firewall software.
The money they'll receive will be a lot but he realized, that he will never like such toolbar on his PCs too and he don't want to lose the TRUST of the end-users.
Read his blog on this:
Ask Toolbar in Online Armor Free? Nearly...
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