You have other choices but let's cover off -> FUD <-
You find that makers of products can sometimes use FUD (fear, uncertainty and doubt) to discredit the other products or solutions.
If you agree with the FUD being cast about them you make your choice and buy their product. It's that simple.
-> There is indeed an issue with effectiveness. Read the next link.
None of the free tools can remove this pest and at the time neither could most of the antivirus names. And even the one that could fix it, could only do so if you had a Windows 7 retail DVD handy.
So you're right, all the tools were ineffective when it came right down to this nasty.
There is quite a major discussion going on in your colleagues, Alt Comp Freeware, concerning MBAM, aka Malware Bytes Antimalware. One contributor contends that
he has never seen a test of the effectiveness of MBAM by a major antimalware testing organization. I wish to ask you for references to objective tests of MBAM: how effective it is, and if possible, how it rates with the big guns: Norton,
AVG, MSSE etc.
Thanks a lot for your help.