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No sponsor, eh?

by B14ion / July 3, 2009 6:56 AM PDT

BOL still has no sponsor? Why? I heard from last episode that many people are interested in sponsoring BOL, but how will you decide which one?

I remember way back when CBS bought CNET that people were really scared that BOL may lose its impartiality when it comes to discussing CBS-related news.

The 404 podcast sponsor's is Beck's Beer. If you haven't heard of the 404, it is a great podcast to listen to after BOL. Someone should contact Five Guys Burger and tell them to sponsor BOL.

MMMMMM...Five Guys burger....

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No sponsor, eh?
by wizkids32 / July 3, 2009 7:23 AM PDT
In reply to: No sponsor, eh?

I know that Becks does sponsor the 404 and I though that CBS always sponsors BOL.

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RE:
by elreteipos / July 4, 2009 7:16 PM PDT
In reply to: No sponsor, eh?

CBS doesn't sponsor BOL, they pay the hosts.

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Best Buy, Earthlink?
by n74jw / July 5, 2009 12:14 PM PDT
In reply to: No sponsor, eh?

What happened to those follows? Numbers not a return on the investment?

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Both sponsors canceled
by acedtect-20196213851867054973637995818137 / July 5, 2009 12:58 PM PDT
In reply to: Best Buy, Earthlink?

I can't say why. I actually don't know. Though Best Buy certainly was cutting back advertising in more than just podcasting. As were a lot of companies.

Earthlink canceled several years ago.

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I miss the Earthlink/Best Buy Guy
by ktreb / July 5, 2009 4:54 PM PDT
In reply to: Both sponsors canceled

I really liked his voice. Happy

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I'm pretty sure he was/is a cNET employee
by Slikkster / July 5, 2009 9:41 PM PDT

I thought I heard on one of the podcasts of yesteryear that the voiceover person was some guy from cNET who was simply asked to read the copy.

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yeah, I knew that
by ktreb / July 6, 2009 2:58 PM PDT

And he made a cameo appearance in episode 1010 advertising "this product." Just listened to it on my jog this evening.

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Stimulus package
by elreteipos / July 5, 2009 5:32 PM PDT
In reply to: Both sponsors canceled

That's sad. Perhaps you can apply for the fine American stimulus package? Wink

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It is pretty sad, isn't it?
by Slikkster / July 5, 2009 9:50 PM PDT
In reply to: No sponsor, eh?

Here you've got TWIT with no apparent problem getting sponsors, yet BOL --now part of the CBS family-- without. Someone in sales has really dropped the ball on this.

It's absolutely true that in a bad economy, advertising is one of the first cuts that businesses make. It's counterintuitive, actually, because when there are fewer competitive advertising voices out there, yours can really stand out in the diminished crowd. That's my old radio sales training book mantra coming back, lol.

Nevertheless, unless cNET has priced the podcast rates exorbitantly high, I don't see why they can't get a sponsor or two. It would probably be best if the sponsor could reap benefits of reaching a worldwide audience, vs. Best Buy and Earthlink, which are primarily American concerns. TWIT's audible.com and the occasional gotomeeting sponsorship fill that bill nicely.

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Leo has said
by Nicholas Buenk / July 6, 2009 1:10 PM PDT

That the market is better for podcasters right now. That advertisers are turning to smaller cheaper prove effective advertisers like podcasters. The recession is actually good for new media.

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Five Burger Burger
by nutjob / July 16, 2009 6:41 AM PDT
In reply to: No sponsor, eh?

Who are they???? Are just a local burger joint.

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Reynholm Industries would be great
by nutjob / July 16, 2009 6:45 AM PDT
In reply to: No sponsor, eh?

I think they should do ads for Reynholm Industries. They are a international company with headquarters in GB.

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Reynholm Industries on ye ol' Wikipedia
by elreteipos / July 16, 2009 7:21 PM PDT
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