Microsoft has taken steps to address deceptive software, otherwise known as potentially unwanted programs or applications, with new opt-in protections for Windows users in the enterprise.
The new protection blocks behaviors such as ad-injection, or the bundling of nuisance programs with software legitimately downloaded by users.
“These applications can increase the risk of your network being infected with malware, cause malware infections to be harder to identify among the noise, and can waste helpdesk, IT, and user time cleaning up the applications,” Microsoft said in its announcement. “Since the stakes are higher in an enterprise environment, the potential disaster that PUA brings can be a cause of concern.”
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