By Stefanie Olsen, CNET News.com
Published on ZDNet News: March 4, 2005, 2:01 PM PT
NEW YORK--Tammy Harrison, president of a medical billing software company, says she's a victim of click fraud and needs support.
Harrison had detected a rival company repeatedly clicking on her sponsored listings in Google and Yahoo search results--a tactic meant to deflate her ad budget and boost the competitor's ranking on the page. After sending the corroborating data to the two search engines--which maintain policies against fraud--she managed to get some refunds and the rival bumped from one service.
"I've spent more than 200 hours tracking this person down, and I've lost at least $100,000 in sales. I've gotten my money back--not all, but most," Harrison of 2KMedicalBilling.com said during a panel on click fraud at the Search Engine Strategies conference here.
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