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NEWS - July 29, 2006

by Marianna Schmudlach / July 29, 2006 4:46 AM PDT

Zango?s Marketing Policies

The page of the Warner Bros.? Web site that has been much discussed recently is a contest and sweepstakes page, distinct from the ?Kids? link on the company?s homepage. U.S. law governs sweepstakes rules (at least for residents of the U.S.) and those rules generally limit sweepstakes eligibility to persons at least 18 years of age. Additionally, and even in the advertisement at issue, Zango clearly provides notice that a user must be 18 or older to download our software. Specifically, on the notice and consent screen shown in the ad, it stated: ?By clicking below, I confirm I am 18 or older and I agree to the End User License Agreement.? This is a best-practices measure Zango takes that is above and beyond what some other popular downloadable software applications require. We hope the Zango and Web communities recognize our commitment to best practices and our responsiveness to legitimate concerns about our software, marketing and advertising practices, and our business model generally.

http://blog.180solutions.com/PermaLink,guid,c4e5c833-9029-4aaa-8abb-0f34e2ac0eaf.aspx

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