Attention: The forums will be placed on read only mode this Saturday (Oct. 20, 2018)

During this outage (6:30 AM to 8 PM PDT) the forums will be placed on read only mode. We apologize for this inconvenience. Click here to read details

Spyware, Viruses, & Security forum

General discussion

New wave of Web ads on the way

by Donna Buenaventura / March 30, 2004 2:42 PM PST

Internet marketers are promising a new generation of online advertising "lite" that's more effective and less annoying than some current methods, but they could have a hard time convincing jaded Web surfers they're for real.

Highlighting the trend, 180solutions this week will begin promoting a downloadable program that purports to offer a gentler twist on "adware," providing users access to free music downloads and other content in exchange for the right to flash a limited number of ads onto their computer screens.

Complaints and challenges
But 180solutions is entering a thorny market. Some adware programs have been criticized for lax disclosure policies, leading to complaints from users that they installed the program without knowing it.

The company has faced such complaints over n-Case, billed by the company as an advertising software tool.

According to security site PestPatrol, n-Case is "an ActiveX drive-by installer," meaning that it can automatically install itself onto desktops through various ads at Web sites. The program then adds new files and serves pop-up ads, according to the site. It also poses a risk to privacy, with the ability to send a unique identifier from the PC to its home servers that could include data on Web usage, e-mail and other personally identifiable information.

n-Case has been installed on 30 million PCs, 180solutions' Smith said, and the company plans to "upgrade" those applications in the coming year. He denied that n-Case is so-called spyware.

Discussion is locked
You are posting a reply to: New wave of Web ads on the way
The posting of advertisements, profanity, or personal attacks is prohibited. Please refer to our CNET Forums policies for details. All submitted content is subject to our Terms of Use.
Track this discussion and email me when there are updates

If you're asking for technical help, please be sure to include all your system info, including operating system, model number, and any other specifics related to the problem. Also please exercise your best judgment when posting in the forums--revealing personal information such as your e-mail address, telephone number, and address is not recommended.

You are reporting the following post: New wave of Web ads on the way
This post has been flagged and will be reviewed by our staff. Thank you for helping us maintain CNET's great community.
Sorry, there was a problem flagging this post. Please try again now or at a later time.
If you believe this post is offensive or violates the CNET Forums' Usage policies, you can report it below (this will not automatically remove the post). Once reported, our moderators will be notified and the post will be reviewed.

Popular Forums

Computer Newbies 10,686 discussions
Computer Help 54,365 discussions
Laptops 21,181 discussions
Networking & Wireless 16,313 discussions
Phones 17,137 discussions
Security 31,287 discussions
TVs & Home Theaters 22,101 discussions
Windows 7 8,164 discussions
Windows 10 2,657 discussions


Your favorite shows are back!

Don’t miss your dramas, sitcoms and reality shows. Find out when and where they’re airing!